Ben Gilbert: evaluation

Transcript context

…Such a great site. And I’m an unabashed fan of the New York Times and it’s great to see them land in one of the media institutions that has figured out how to come into the modern era and to your point earlier, go with the version of the future. I think the New York Times had it a lot easier than many smaller regional papers because they were truly a destination site. They had a brand built up. People were going to go there without someone needing to share content with them. You just go to the New York Times because it’s the freaking New York Times. But, I love seeing how progressive they are – experimenting in VR and buying sites like the Wirecutter. And I was just watching before we were diving into the show, there was a great interview with Brian Lam talking about how he loves doing what they do at the Wirecutter because rather than writing news, he’s writing something that just helps people. He’s like “This is a thing that people find continual value in over and over again. We figure out when to refresh it, what to refresh it with, how to tell people that we’ve refreshed the guides, and we just build a solid, long, many multiples of hours longer than anybody would ever take to write a piece.” And, it’s a phenomenal piece of content that’s super engaging, that actually helps people. I think it’s interesting what we’ll see as they start to bundle it in more with the New York Times coupling some of these buyer’s guides with more investigatory pieces. The example he uses is like why can’t anyone make a good Wi-Fi router, is the investigatory piece that someone writes. What happened with the Samsung Galaxy Note 7?…

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