Shishir Mehrotra: evaluation

Transcript context

…I feel like you have a clear bestseller on your hands here and I can't wait to read this. I almost feel like you have an unfair advantage right now having all these insights before you share them, being able to execute so much more efficiently. Well, yeah, it's interesting. I'm obviously not trying to keep any of it a secret, so the whole point of publishing it is because I think other people will enjoy it and can get benefit out of it. But if people are interested, one of the other choices I made in writing this book is I decided to do it somewhat in the open. So there's what I call the rituals of great teams brain trust. And so if you just search for me and Rituals of Great Teams, you'll find it. And I'm sure we can add the link to the show notes, but you can sign up. And basically, as I finish a chapter, I put it out to the group and there's now a few hundred people that are helping me co-edit this thing. Some of them just because some of them come in and give me help on storytelling, grammar, so on, but a lot of them are contributing where they show up and they say, "Hey, you missed this one. We actually do that, but we do this other thing a little bit differently and you should really talk about that." Because I kind of view it as it started as a dinner series. It started with everybody's going to give to each other. And so I kind of wanted to bring that into the writing process. It's also a cheap way to get some pretty good editors and it pretty helpful. I love that. That is really smart. This episode is brought to you by Eppo. Eppo is a next generation AB testing platform built by Airbnb alums for modern growth teams. Companies like Netlify, Contentful and Cameo rely on Eppo to power their experiments. Wherever you work, running experiments is increasingly essential, but there are no commercial tools that integrate with a modern grow team stack. This leads to wasted time building internal tools or trying to run your experiments through a clunky marketing tool. When I was at Airbnb, one of the things that I loved about our experimentation platform was being able to easily slice results by device, by country and by user stage. Eppo does all that and more, delivering results quickly, avoiding annoying prolonged analytic cycles and helping you easily get to the root cause of any issue you discover. Eppo lets you go beyond basic click-through metrics and instead use your north star metrics like activation, retention, subscriptions and payments. And Eppo supports tests on the front end, the backend, email marketing and even machine learning clients. Check out Eppo at geteppo.com, get E-P-P-O.com and 10X your experiment velocity. And How have you found these rituals form for someone that's listening and are like, "We need some rituals, we need to move more effectively." How do these come up? Are they just organically organized? Do they come in from other and they evolve? Is it founder driven? What have you found so far? I know you're still working on the book, but curious.…

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