Ben Gilbert: uncertainty

Transcript context

…Yep. Well, easy one to start with. Counterpositioning for days. Being willing to invest in a feature-length animated picture. I mean, that was the peak of this relative to anybody else doing animation leading up to Snow White. Right, because their competitive set would have needed to be people who have the talent of their animation staff, which is not zero people but few people, and who had all the cash from Mickey and the Mickey merch, which would have been almost no one. I don't know, actually, that's almost like a capitalism moat to go pursue Snow White because there was no one else who really could have done it. Mm-hmm. You know what? You're right versus the other animation studios, but Disney was counterpositioned, I think, versus the big live-action studios-…

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