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Published · transcript-backed

Ben Gilbert: prediction

29 Mar 2016 Acquired Writely (Google Docs)

“When Google is getting in to dabble in this game, which is really inventing the market for cloud productivity, super cheap, because people weren't flocking there yet.”

— Ben Gilbert

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Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
prediction
Recorded
29 Mar 2016
Publisher
Acquired

Transcript context

…in 2007, the same year these final acquisitions happened and the full suite was released by Google, June of 2007, Dropbox has founded. Yeah. That's interesting. You look at the bet that Google is making here. This happened so fast. This all happens within a year and a half span. All of a sudden they have a full suite here. They definitely went through and made very strategic acquisitions here, but built a lot of an in-house. I think what they acquired was super bare bones at each of these applications. All pretty inexpensive. These are all rumored approximately $10 million acquisitions. Last episode, we were talking with Kurt DelBene and we were looking at what Microsoft paid for Acompli and Wunderlist and Sunrise. That totals somewhere around half a billion dollars. When Google is getting in to dabble in this game, which is really inventing the market for cloud productivity, super cheap, because people weren't flocking there yet. People didn't realize that, "Oh! I need collaboration tools in real time where I can look at the other person's cursor in my document." It was largely a toy at that point. Yup. These are all really interesting examples of the buy versus build that we were talking about with Kurt a little bit last week. What's interesting and one of the reasons I brought up Dropbox being founded around then. All these companies, these five or so companies that Google acquired that became the backbone of Google Docs, there were all these rumors. I don't know if you remembered then around the time for years about the mythical G Drive.…

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