David Rosenthal: commitment

Transcript context

…This is for-hire? This is the for-hire industry. Sedan, limo, black car, is eventually what it mostly becomes known as. As we will see, there are some sketchiness that develops in this industry. It becomes a derogatory term known as the gypsy cab industry. These two markets, the official regulated taxi market in cities in the US, and then the black car market, the for-hire market, develop in tandem over the next 100 years. The taxicab industry is highly regulated, and the for-hire market is relatively less regulated. There are some sustaining innovations in Clay Christensen terms, but nothing disruptive. This sustaining innovation in the 1940s, radio dispatch was introduced. There's no coordination system. In the early days, you just hail a cab on the street. Finally, radio dispatch was invented in the 40s. Which for anybody who's ever tried to hail a cab through the radio dispatch system, you know exactly how well that works.…

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