David Rosenthal: commitment

Transcript context

…So starting in 1980 he got 50%, and then by 1984 they were replaced at 100%. But basically because sugar kept getting more expensive, and farm subsidies for corn kept making high fructose corn syrup less expensive. As long as customers are willing to do it and it doesn’t seem to be worse for people’s health, economically it became a no-brainer to do it. Yup. He’s a real dark horse candidate to be CEO. The person who everybody thinks is going to get the job is Donald Keough, the famous longtime president and COO of Coca-Cola. What Roberto does when he becomes CEO is he says, Don, you are my partner in crime. We are going to run this company as a team. You’ll be my president and COO. You are great externally. I’m great with the product and the strategy internally. We’re going to be a dynamic duo here. And ultimately Goizueta got it because he was Woodruff’s protege. I would say Goizueta, at least as it comes across in the book Secret Formula, did a very good job of managing up and making sure that Woodruff felt taken care of and informed.…

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