Ben Gilbert: belief

Transcript context

…Yeah. Cosmics, wikiHow, there was a whole cohort of us making content. Let's pause for a minute, just to catch a growing up on Matt Cutts. Matt solved a really hard problem for Google over the course of a decade which was basically link spam. How do we stop people who are gaming Google, getting too high in the ranking, and getting too much traffic in abusing us? I think Matt actually is leading a really important initiative now in the Federal Government at the US Digital Service. What will happen is our pages were so good that Kauai vacation would rank in the top five and people would blog about it, link to it, and ask us to update the links and then we started putting contents in the pages so we had content on the pages. Basically, Google, this was all in their roadmap but what I created was a Google's roadmap 5 years, 10 years before they got there.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.