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Lenny Rachitsky: evaluation

16 Jul 2023 Lenny's Podcast LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)

“I know you don't work on all parts of LinkedIn and don't necessarily know everything that's going on there, but something I've noticed that's pretty major is, it feels like LinkedIn's really made this move from being a very cringey place to post and spend time to, it's actually now interesting.”

— Lenny Rachitsky

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Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
evaluation
Recorded
16 Jul 2023
Publisher
Lenny's Podcast

Transcript context

…That I didn't know. Maybe I should've known. That I didn't know. Thanks, again, Jatin. It's very kind of you. Yeah. Okay. Let's roll into some stuff. I actually want to start with LinkedIn as a platform broadly. I know you don't work on all parts of LinkedIn and don't necessarily know everything that's going on there, but something I've noticed that's pretty major is, it feels like LinkedIn's really made this move from being a very cringey place to post and spend time to, it's actually now interesting. The feed that I see on LinkedIn is interesting. Oftentimes even more interesting than Twitter, which is crazy to say. Also, it's become the biggest source of traffic for my newsletter, more so than Twitter, which I never expected. My question is, as far as you know, what is it that y'all did right in the past couple years that has allowed for this shift to happen? Because this is very rare. Well, first, I'm glad you're having a good experience with it. That's really, really kind to here. First of all, it's very interesting you hit on it. Everything at LinkedIn is a very connected ecosystem. One of the things that we always think about is how the whole system fits together. I'm sure we'll get into it more and more about how we build at LinkedIn, but how you make decisions based on the very complicated ecosystem is actually not very difficult because we're all here to help people connect to economic opportunity. Every time there's a discussion, something I'm really, really proud about working here is, everyone knows how that decision is going to be made. It's all about how we're connecting people to economic opportunity. Now, it's funny. Just the other day, I was driving. I was in an Uber with the person who runs a feed. He's this guy, Kamesh, who's just phenomenal. We were just talking about this and one of the things he mentioned to me was, "If you think about what a feed is when it connects someone to opportunity, it's got to do a couple of things really, really well." We've done a ton of member surveys on this, a ton of thought behind it. The first is, as you make relationship connections across the way, that is a real way by which people get opportunity. They keep in touch with those people. They learn they might follow someone, and hopes in getting knowing them and getting that knowledge. We got to make sure that that content is getting to them. Then, when you think outside the network, we have to make sure that the things that people really want, which they keep saying are knowledge and advice and ability to get the real perspectives they need to get there, those are the things out of network they want. We've really, really been focused on driving those two systems. How does someone connect to opportunity both through the people and through the content that they actually want? As you know, when you do a feed, there's so many decisions that go into that complex system, so many decisions. But we've been really, really trying to make sure that we don't lose sight of that and start tuning all those knobs into that direction.…

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