David Rosenthal: belief

Transcript context

…So an interesting stat that I found when I was looking through all this. If you look at the first 8 films from Marvel post acquisition and the first 8 from Pixar post acquisition, Marvel made about $6 billion gross. Pixar made about four and a half. Cost of creating them are fairly similar. The box office profit from Marvel is about $1.2 billion versus $600 million. So there’s like this interesting thing where Marvel does phenomenally better at the box office. But over the long term, Marvel’s home video sales are about $400 million and Pixar’s are $1.6 billion. And there’s an interesting thing that happens where with Pixar films, people get attached to that one character and that one storyline and they just continue to watch and buy that film forever. And, when you look at the Marvel movies, even just me thinking about like, what would I rather watch? Toy Story 3, which even though that’s a sequel that has its own storyline that I can remember and I’m emotionally attached to, or do I care about owning or even buying and watching again on a streaming service or from Amazon like Iron Man 2. And you can sort of see that these serialization films don’t have lasting value or nearly as much as the Pixar ones do. So I went back and listened, and I have an A, not an A+ for Pixar. And I think that it’s fair for me to say Disney, great acquisition, almost a necessary one. We’d be sitting here and saying like, “You are fools not to buy Marvel.” But it’s an A- to me. It’s not as good as the Pixar acquisition. I think the characters are brilliant IP for a long time. I think they’ve basically already recouped the cost of that $4 billion outlay. And we’ll see what they can do with the character intellectual property. Because unlike Pixar that those already created assets on a shelf will just keep creating value for them with the assets that they have from Marvel, from these characters and this intellectual property, they’re going to have to keep pouring cash in to get cash out. Yup. I think we found that same infographic that I had it copied in my notes and I was looking at it too. Yes, it’s interesting too to think about our grading benchmark throughout the life of this show. What, you mean Instagram?…

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