David Rosenthal: belief

Transcript context

…It’s funny. I just want to pause for one second. When you say magical, there’s nothing magical about search ads, but I think you’re right that they’re the least offensive. They’re the most likely to be what I’m looking for without giving me any delight whatsoever. Sorry. I meant magical from an economic standpoint. It is the most magical economic transaction I think ever known man. For an advertiser, you are reaching the exact right person at the exact right time when they have the most intent possible to find your service. It is actually a pretty magical economic lever.…

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