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Published · transcript-backed

Ben Gilbert: belief

27 Jan 2026 Acquired The NFL

“A thing in playbook here that I think is interesting to talk about is the relationship that the NFL has with its players as a supplier and with the networks as a customer.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
27 Jan 2026
Publisher
Acquired
Episode
The NFL

Transcript context

…Yep. A thing in playbook here that I think is interesting to talk about is the relationship that the NFL has with its players as a supplier and with the networks as a customer. It got itself into this trap for a while where it was negotiating with the networks. It would sign a big deal to get a bunch of revenue and then would quickly have a negotiation coming up with the players. And they seem to have switched to this thing now where they signed a collective bargaining agreement for a decade with the players. I think they did that in 2020, that last through 2030. Then in 2022, that's when they renegotiated the 10 year rights for media. They seem to have switched to this, which is good business decision. Before anyone knows what the big new revenue contract looks like, they go and they lock in all the pricing on their suppliers. Now granted, it's a rev share. It's a percentage basis, yeah.…

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