Evidence receipt / evaluation
Published · transcript-backedDavid Rosenthal: evaluation
24 Mar 2021 Acquired Rec Room Part II (with CEO Nick Fajt)
“The two things I wanted highlight here that you just did is one, the beauty of this model is you don’t really need to spend too much of anything on user acquisition because, as you said, your creator led growth, the two creators that are creating amazing things, that are spreading the word about it, that are bringing in users, right?”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 24 Mar 2021
- Publisher
- Acquired
Transcript context
…Totally, but we’re happy to pay that out because those users are so valuable. They create so much value for us. They do such a good job of evangelizing [...], going and finding new users. I would rather spend money on that all day long than buy more ads on Instagram. The two things I wanted highlight here that you just did is one, the beauty of this model is you don’t really need to spend too much of anything on user acquisition because, as you said, your creator led growth, the two creators that are creating amazing things, that are spreading the word about it, that are bringing in users, right? Yeah. We started doing some paid advertising maybe two months ago. They were experimenting with it. I think there’s probably some number greater than zero where it makes sense. I think everyone who’s been in the venture game knows that performance marketing is you do not get economies of scale. In fact, it goes the other way. The more you’re spending, the worst each incremental dollar gets.…
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