David Rosenthal: belief

Transcript context

…I think so. I think different product categories are named after different things, like rivers, and certain furniture is named almost like conference room naming at companies. Yes. Products are usually named after Scandinavian locations. I think Swedish locations are used for sofas and coffee tables, like the core part of the line. Norwegian locations (I think) are used for beds, Danish locations for textiles. Then some of the smaller goods like lamps are season lakes. Outdoor furniture is islands, I think. Clever.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.