David Rosenthal: belief

Transcript context

…Concurrently with him deciding that’s it, this is basically when the company stops communicating with the outside world. Everything we’re about to share from here on out is short, it's basically just headlines that happened from news articles, and the company gets way, way, way more private after this. End of 1973, he’s built up this whole empire, gone to Europe, built the Europe business, built the pet business, come back to America, built M&M's, retaken over Mars Inc, battled Hershey, beat them at their own game. He gives the company to his three children, a third each to Forrest Jr, John Mars, and Jackie Mars, and totally walks away and retires. At this point, the empire is doing about $800 million in annual revenue, and he’s just done. He no longer owns any part of it for the moment. Forrest spends the rest of the decade of the 70s in retirement. His mother, the original Ethel, is actually still alive, and I think he spends a lot of it with her and taking care of her. After 6–7 years, he’s starting to get a little feisty. You can’t keep an old horse out to pasture here. In 1980, when Forrest is 76 years old, he decides he’s getting back in the game. He is his father’s son. What’s he going to do? He’s going to start a candy company.…

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