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Published · transcript-backed

Ben Gilbert: uncertainty

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“In part, this is American capitalists coming into an industry. I don’t know if you know this or not, both of those families were Quakers.”

— Ben Gilbert

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Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
uncertainty
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…Forrest is not making his own chocolate just yet, but of course, his goal is that he will. He has a great saying that he repeats often that I think this is maybe around the first time it starts coming up. "I’m not a candy maker, I’m empire-minded." That’s his mantra. Once they start producing the Mars bar, pretty quickly it becomes a hit and starts going really well. By 1939, five years-ish after they get production up and running, Mars UK has become the third largest candy company in Britain behind Cadbury and Roundtree’s. They go from nobody to the third largest player, big industrial scale, pretty quick. In part, this is American capitalists coming into an industry. I don’t know if you know this or not, both of those families were Quakers. I didn’t know that. Interesting.…

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