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Published · transcript-backed

Ben Gilbert: belief

18 Nov 2024 Acquired IKEA

“Not to mention, at this point, IKEA, I think 10% of their furniture is actually made in-house at IKEA.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
18 Nov 2024
Publisher
Acquired
Episode
IKEA

Transcript context

…It’s funny. I’m thinking through that now. Yes, Amazon definitely has furniture. Amazon is more or less global, more so every day. But there’s a supply side scale economies moat here for IKEA, which is if you’re Amazon, even if you’re just a retailer, you’re not designing or sourcing any of this furniture yourself, how on earth are you going to do the logistics around the world in the way that IKEA does? Not to mention, at this point, IKEA, I think 10% of their furniture is actually made in-house at IKEA. They own their own manufacturer. Specifically they own their own manufacturing for their highest volume and most strategic products, for the hotdog products.…

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