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Published · transcript-backed

Ben Gilbert: belief

25 Jun 2019 Acquired The Slack DPO

“I think there’s some other more add many type features that requires paid as well.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
25 Jun 2019
Publisher
Acquired
Episode
The Slack DPO

Transcript context

…Certainly there’s that use case, there’s also the new team members are joining, they’re not up to speed on everything going on. They join all these channels and then they’re like, “Oh, okay. I want to find out what’s going on on my team or what’s going on on this project.” If you can’t go back and look at the archives and search the archives, that’s impossible to do. It’s a really important feature for work teams to be able to do this. Slack uses that as the freemium gate and that’s huge. I think there’s some other more add many type features that requires paid as well. And the number of integrations that you can do, you’re cap to 10 integrations, third party integrations on the free tier, other important stuff. The main thing is that they allow people and teams to come on for free and get real work value out of the full product without having to pay. That is just super, super critical and nobody was thinking about enterprise monetization in this way at the time. Honestly, I fully believe it is because of the background of Stewart and the team that they brought this approach to the market. Even Atlassian but certainly not Microsoft or anywhere else was going to think about freemium tier.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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