Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
24 Nov 2025 Acquired Coca-Cola
“Pepsi has 10%. I think there are a lot of things in soft drinks. If you just look at carbonated, Coca-Cola does have 47% market share and Pepsi has 19%.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 24 Nov 2025
- Publisher
- Acquired
- Episode
- Coca-Cola
Transcript context
…This incredible business with all these innovations and pillars of what became one of, if not the greatest brand in American history. But yeah, as we said, back starting at the Pepsi Challenge days, I think there’s a strong argument that Pepsi was the more interesting company. And over the last 50 years, soft drinks as a category have just gotten a lot more competitive. The stat that I saw was back in 1948, Coca-Cola said that they had 60% market share of US soft drinks, 60% in post-World War II America. In soft drinks today, they have 21%. Pepsi has 10%. I think there are a lot of things in soft drinks. If you just look at carbonated, Coca-Cola does have 47% market share and Pepsi has 19%. But in soft drinks, the category has just gotten a lot more competitive, and Coke has lost share. Yup.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.