Dharmesh Shah: belief

Transcript context

…Attribution. There's 18 things that go into them. You're one of them. So it's hard to tell. Yes, it is. By the way, have you seen, obviously you're in this industry, not exactly HubSpot's exact part of the market, but what have you seen in attribution that is interesting? Because that directly ties into work as a service versus results. Yeah. Not enough because we are so, as a world, as an industry, just pick your thing. So behind. Yeah. This is why I think Web3 in the way that it was meant to be done is going to make a comeback because fundamental principles of that makes sense. I think what happened in that world was kind of a bunch of crypto bros and grifters and NFT stuff or whatever that was loosely related. There was no actual, but the idea of a blockchain, of a trackable thing, of being able to fractionalize digital assets, attribution, having an audit log, a published thing that's verifiable. All those primitives make sense, right? And maybe there's a limited, but it's not zero, set of use cases where the kind of what we would now call like the inference cost or the overhead, the tax for storing data on the blockchain. And there's certainly a tax to it. It doesn't make sense for all things, but it makes sense for some things for sure. But we just don't have attribution in any meaningful way, I don't think. Isn't it sad that it's so important and no answer? I know. It partly comes down to incentives. Yeah. So people that actually have the data or parts of the data from which attribution could be calculated or derived don't really have the incentives to make that data available. So even something as simple like on the PPC side, right, on the Google search thing, that's sort of my world or has been. We have less data now than we did back in the day in terms of like click-throughs and things like that before Google would actually send you. Here are the keywords people typed. And years ago, they even took that away. So it's hard to kind of really connect the dots back on things. And we're seeing that across. It's not just PPC, but just all sorts of things. They took that away from the Search Console. What's that? The Search Console has that. Yes. They took that away. Search Console has that. But your website, if you go to Google Analytics, you can connect it back to the Google Search Console. I see. Yeah. Yes. Okay. All right. Yeah. Well, it's a known thing. You don't have to make it a rant about Google.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.