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Published · transcript-backed

Ben Gilbert: belief

17 Mar 2020 Acquired The Top 10 Acquisitions of All-Time

“There are a few different ways to attack this. One is a defensibility perspective, which I think is interesting.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
17 Mar 2020
Publisher
Acquired

Transcript context

…Yeah. Let's talk about that. What I think you're going to say is also my number one theme here. There are a few different ways to attack this. One is a defensibility perspective, which I think is interesting. Once you already have all the advertisers and you already have all the users, it's a far cry to ever break that bond that's created. The other side of that coin is being anti-competitive. The fact that our top three are all online advertising network effect businesses that were bought by other online advertising network effect businesses, that may pay some credence to the drum that Ben Thompson has been beating around. Do we need a new regulatory framework Internet? So, hugely value created for the companies that bought them. Open question of whether it's net positive for the world for this combination to exist. What other angles do you have? I agree totally with everything you said. My angle on this, though, certainly for this insight that the top three are all online advertising markets, but also the whole list and all the honorable mentions, this comes back to me, like this is another “beat yourself over the head with a hammer” moment of, “You want to build a big company? Target a big market.” You're not going to build a big company if you don't target a big market. There are lots of big markets out there. Think about it for a minute. Online advertising is probably the biggest market in the history of markets.…

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