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Published · transcript-backed

David Rosenthal: belief

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“All told, all of his sets of companies, I believe here now in the mid- to late-1950s are doing $200 million-ish in revenue.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…I think they had started making their own chocolate instead of buying from Cadbury by this point. I think that’s right. I think they had transitioned or were transitioning to making their own chocolate. In the US, obviously, he’s got M&M’s, which are now the number one candy in the US. He’s crushing it there. He’s got the biggest and pretty much the only pet food business in the entire world. He’s also got the biggest and only branded rice business. All told, all of his sets of companies, I believe here now in the mid- to late-1950s are doing $200 million-ish in revenue. So a big empire. However, there are two things that he still doesn’t have. One, of course, is his father’s company, Mars Inc, Chicago Mars. He owns what, 10%-ish around this point?…

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