Evidence receipt / belief
Published · transcript-backedScott Dorsey: belief
5 Jul 2016 Acquired ExactTarget (acquired by Salesforce) with Scott Dorsey
“Then all these great cloud platforms where you can really quickly build technology, build MVPs, get it to market and really see if you've got product market fit and you got something that can be viable, and that’s what’s so fun I think then about what we're both doing and coming up with new ideas and launching ideas is you can go from idea to MVP and proof of concept really, really quickly.”
Source trail
Everything needed to verify it.
- Speaker
- Scott Dorsey
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 5 Jul 2016
- Publisher
- Acquired
Transcript context
…Which honestly, you’re talking about ideation and getting ideas for new companies and getting your first customer, obviously something near and dear to my heart at Pioneer Square Labs and as someone that is often going out and transitioning from the customer development to getting your first customer and taking the people that you were talking to about what are your needs and saying “Cool, we built this. Will you pay for it?” it’s become extremely easy to do that when you have an advocate in the organization who for, you know, like you’re going to charge less than $1000 for your product so they just can use their credit card and you don’t have to go through the CIO. So it has opened this whole new wave for us of the ability to land your first customer at a much faster timeframe. Absolutely. That’s exactly right. Then all these great cloud platforms where you can really quickly build technology, build MVPs, get it to market and really see if you've got product market fit and you got something that can be viable, and that’s what’s so fun I think then about what we're both doing and coming up with new ideas and launching ideas is you can go from idea to MVP and proof of concept really, really quickly. All right. We're going to move on to what was formerly the last part of our show, I think we have a couple of cool sections after, but grading the acquisition. Scott, you can choose to participate in this or not. I feel like you might be a little bit biased. But this is obviously an incredibly successful acquisition. You hear Mark preach it to the world time and time again in some of the biggest stages that he’s on. Obviously a success. We’ve given A’s to things that have ridiculous multiples. You can look at what Instagram did to Facebook, or you look at Pixar’s sort of reverse integration or reverse acquisition of Disney Pictures/Disney Animation. Those are A’s. So I’m going to land on this as an A- for ExactTarget.…
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