Lenny Rachitsky: belief

Transcript context

…So when we create products, it's really important that the solution that we're building is solving for both needs. And I really highlight the fact that there are functional needs, like for example, you want to book a flight, you want to listen to music, and it should also solve for the emotional needs, which could be, I want to feel less lonely, I want to feel comfort, I want to feel secure. And the best product are those that create and craft solutions that blend the two. So if you can blend the two dimensions, like the functional side and the emotional side within the same solutions, then you are creating what we call emotional connection. And by the way, emotional connection is not a new topic. I mean, you probably heard that very much in the design area and the marketing area as well. I mean, you agree with me, the best design is the emotional design. The best marketing is the marketing, like emotional marketing. I mean, we see the best ads coming from those emotional ads. But the reality is that, and even before I start writing the book, I realized that it's not that much spoken about in business and in products. I mean, that by itself creates a gap because you have designers talking about emotion, marketers talking about emotion, and then in the middle, Businesses are like, what are you talking about? We need to ship features. We need to ship functionality. So we cannot achieve that. So much needed goal. So in product, I call it delight. You might ask, why delight? Because every time I talk to a founder or a CPU or any product leader, they all start by saying, we need to delight our users. I mean, this sentence by itself is very much repeated. The truth is that they don't know how to delight. I mean, we agree that we should delight, but we don't necessarily know how to delight. So I started from this concept and I tried to come up with a concrete, of course, framework, but also an actual way to put that into practice. And in order to get even deeper into the definition, I want to highlight that there are two definitions for the light. I promise I'm not going to spend too much time on the theory, but the first definition is the theoretic definition. So the light is an emotion. And there's a professor called Professor Prutschik who actually created what we call the wheel of emotion. And he actually conceptualized the light as a combination of two emotions. Could you guess what are these two? The combination, well, I've seen your stuff, so I think I know what you're going to say. There's going to be exceeding expectations is a part of it, and then I forget the other piece, but I think that's an important element. So the light is an emotion, and it's a combination of two emotions. So these two emotions are joy and surprise.…

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