Amol Avasare: belief

Transcript context

…Wait, what is this copy? Or is this a secret? It's a secret. So that's one, getting them to open. I think the second is then the tactics of you need to understand where are people getting outreach. And if everyone's getting outreach in one area and then you reach out to them there, then you're not going to get as high of a response rate. So you can think about LinkedIn, you can think about work email. These are things that everyone is emailing. So there's ways to get people's personal emails out there. And so that's one thing that I did. And so okay, I've got this personal email, I know the copy that works, and then it's just keeping it very short on here's who I am, here's why I'd be a good fit, and we should chat. And these things typically don't work. And then you should always follow up a few times. I think my role of thumb is like, if I really care about it, I should just keep reaching out to them until they tell me, "Please stop. " And so I would've kept doing that, but he responded the first time. It makes sense that a talented growth person would be very good at cold email and getting people's attention. So that's almost like an interview step is just, did I want to read this email? This episode is brought to you by our season's presenting sponsor, WorkOS. What do OpenAI, Anthropic, Cursor, Vercel, Replit, Sierra, Clay, and hundreds of other winning companies all have in common? They are all powered by WorkOS. If you're building a product for the enterprise, you've felt the pain of integrating single sign-on, skim, R-back, audit logs, and other features required by large companies. WorkOS turns those deal blockers into drop-in APIs with a modern developer platform built specifically for B2B SaaS. Literally every startup that I'm an investor in that starts to expand upmarket ends up working with WorkOS, and that's because they are the best. Whether you are a seat stage startup trying to land your first enterprise customer or unicorn expanding globally, WorkOS is the fastest path to becoming enterprise ready and unblocking growth. It's essentially Stripe for enterprise features. Visit workos.com to get started or just hit up their Slack where they have actual engineers waiting to answer your questions. WorkOS allows you to build faster with delightful APIs, comprehensive docs, and a smooth developer experience. Go to workos.com to make your app enterprise ready today. Okay. So give us just a glimpse of what is like to be leading growth inside of Anthropic right now, the most by far fastest growing company in history. Just what is it like?…

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