Ben Gilbert: uncertainty

Transcript context

…Listeners, stay tuned to find out. I don't know if you're the primary or the sole shareholder of Not Boring. You also just get to pick. You're like, well, if this will make my life worse, and I don't need to make more money, why would I do it? I think a lot of this is don't get greedy. I think getting greedy, that is hiring more people, that is lowering the bar on who I write sponsored posts on or even who the advertisers are on a normal piece. This works if I don't get greedy and this stops working if I get greedy. So it's a pretty clear binary there. Maybe that means I'm being too risk-averse on some things, but I'm very happy with the way things are going now, and I know that I can mess it up by getting too greedy.…

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