Lenny Rachitsky: prediction

Transcript context

…As we built out our research and data functions, it's really important to balance out the vocal minority with what's actually happening. So I really view some of those tweets more as canaries in the coal mine, in a way, and inputs into, many inputs we have around everything our customers could possibly be experiencing. And it's important to realize that we have certain forums, like our support tickets, where customers are, tend to be much more dissatisfied. And we have other kinds of inputs that are sales conversations with prospects, where it's really more about perceptions around Figma, in some cases. And I think it's just important, especially as a product manager, to feel like you have this balanced portfolio of different kinds of feedback to know that you don't have any blind spots. So I think that's one of the things that I focused a lot on when I came in, which is the Figma team is very good at Twitter and staying on top of the sentiments. And luckily for us, a lot of designers are on Twitter, but the reality is that most of our audience, at this point, probably aren't. And so building our capabilities to extract feedback or more insight from those other sources, as well. That reminds me, I think Twitter was really instrumental to the beginnings of Figma. I believe Dylan made this social graph of the most influential designers on Twitter, and that was his go-to market strategy, get those designers on Figma, and then I think he open sourced his code to do that. Is that right? Yeah, that sounds right to me. And he is very intentional about which designers we need to win over. I think it was very novel at time.…

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