Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
4 Jun 2024 Acquired Starbucks (with Howard Schultz)
“We just need a lot of beans, and we need to ground them up and create this instant product. I believe Maxwell House was involved in inventing.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 4 Jun 2024
- Publisher
- Acquired
- Episode
- Starbucks (with Howard Schultz)
Transcript context
…There’s mainly two types of agricultural coffee grown for commercial use—Robusta beans, low-end coffee, primarily in instant coffee, and high-grade Arabica coffee. But even within the Arabica coffee, there’s significant segments of quality and integrity, and Starbucks has always played from 1971 to today at the highest level. My understanding from our research is that the Robusta market really developed (as you say) with the instant coffee market, and that was a product of World War II. It was like, hey, we got to get the troops this product to survive. We just need a lot of beans, and we need to ground them up and create this instant product. I believe Maxwell House was involved in inventing. You’re exactly right. It was just fuel, bitter, acidic. I think World War II and the GIs were the impetus for that quality coffee, or not quality coffee to exist and have any run after the war.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.