Lenny Rachitsky: belief

Transcript context

…I use MOO multiple times a day, every day, every single day. Literally whatever I'm about to say I think how might someone disagree with this or what might an objection be? So whatever it is I'm writing, saying, it's a really good mental filter because it encourages you to think a couple steps ahead in kind of a structured way, right? If I'm about to say this, the person may then say this to me. Well, if I take that into account, I can volunteer that information upfront or I can frame it in a way where they're less likely to think that that's an issue. And so it's muscle memory for me at this point, and this might be something we include at the end is something to start with. But putting MOO on a post-it, Most Obvious Objection, what is someone likely to object about? And then just keeping that top of mind. It's a great way to train yourself to empathize with your audience and with your recipient. We all say that and we all know we should do it, but for me this is a really tactical concrete way to do it. I think what's great about a lot of the tactics you're sharing is not only is it going to help you communicate it better, but it helps you actually think and crystallize it better for yourself because you may realize, oh, that's a really good objection. Like, oh, the objection's probably going to be this. Will it drive enough impact for the business? Oh, that's a great point. Maybe I should not pitch this right now. Yeah. It definitely helps shape your own thinking. I think communication and thinking are so much more interrelated than we think. I think people think there's a thinking as phase one and then communicating the thinking, and the reality is a lot more intertwined. And I loved your example there that thinking ahead to what might be the most obvious objection actually then prompts you to realize that maybe there was a gap in what you were planning to present and then you now have an opportunity to strengthen that pitch before you say it out loud.…

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