Tanguy Crusson: commitment

Transcript context

…And a testament to your grit and desire to make something work. So on that note, let's talk about your product discovery. I know this is a success at this point. I know there was also a lot of pain that went into this and things that didn't work. So I'd love to hear both sides of it, just like what was hard about getting this off the ground and then also just what worked, what allowed you to make this work? So start wherever you want to start. Yeah, cool. So let's start with the good stuff before we go back into therapy. Some of the good stuff here is Atlassian at that point had recognized we are innovating in our big successful products all by doing acquisitions, we have to correct that and start building new products ourselves as well. And so there was a huge push from the founders to go, "Hey, we need to restart that." Out of it came Point A, which was an internal incubator program that was meant to fix that. And the way they framed it was that innovation is like a muscle. Unless you exercise it, it becomes weak, and what we have to do now is to work on it again. And so out of that thing, Point A and Jira Product Discovery was one of the... I think it was one of the 100 pitches that went through that innovation program. There were 100 pitches and out of it came out three products that basically went through all the different stages of it. And so it started with Jira Product Discovery was actually made possible because of that and because we're inside Atlassian. So we started with a lot of, I could take time to focus on this stuff with nothing else to do it. It was a full-time job, because of this incubator. I was able to form a team easier because there was budget allocated. I was able to form a team that was not worried about losing their job because the program was made so that technically speaking, you would borrow people from other departments. If that thing doesn't work out, they go back to your department. So there's no fear of losing your job, basically. We were able to tap into all the research that was done by our research and insights team internally. We were able to have the corporate development team working with us. I met with probably 20 companies that played in things around product management before forming a view that, hey, maybe we should play there. And all those teams are willing to talk to us because Atlassian is a big player in this market. And so there's always the opportunity of integrating, being bought, partnering that can... The opportunity of integrating, being bought, partnering, that kind of stuff. I was able to meet with analysts to say, "Hey, so what do you think about the product management market?" This was all part of the Point A structure?…

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