Ben Thompson: belief

Transcript context

…Anyway, my quick math was if you did $150 a year and I know it's $120, and you assume some five-year lifetime on customers, and you compare that to what you would make selling somebody a book once, which is $20 times 7% goes to the author, it's literally 500 times more revenue to you to do what you do versus writing a book. On the other hand, there's something that you've become known for in Aggregation Theory and some other topics around the edges of it that deserve a canonical work. It's the modern Porter's Five Forces. It deserves a canonical notion rather than something that's been edited, revised, attached, and rethought through. Have you thought about what form canonical Ben Thompson topics would take? Aggregation Theory is the obvious one. I think the time to have written that book would probably be 2017. I was writing about the ideas of Aggregation Theory from the very beginning. It's hard to imagine but back in 2013, again, back then, people thought Apple was doomed. People thought the Internet was inherently decentralizing. It was not long after the Facebook IPO and there was a disaster.…

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