Christine Itwaru: evaluation

Transcript context

…I imagine a lot of PMs listening to this have this two minded view right now of on the one hand, somebody could take all his work off my plate. That's awesome. On the other, it's like, "Oh, okay, there's another stakeholder that have loop into every meeting and they're going to be doing this work that's cool and important that I'm not going to get to do anymore." That's weird. What have you found is the best way to convince a PM to this is like, "Wow, this would make your life so much better"? Yeah, I go back to that question that I have asked leaders when helping them stand this up, which is what are you looking at your PMs to drive and how are you measuring their success? That generally just helps everybody get on the same page really quickly. I've had customers or I've had folks come to me in the product community that say, "I've tried this and it's just not going anywhere." There's resistance to the role because they feel like it's stepping on too many toes and whatnot. Generally, I will tell you it's because they still have a bit of buying in the top to get done. I'm seeing that the most successful ones that are drawing the lines and showing that this role is valuable are the people that have their buy-in from their CEO or CPO at that level or their head of product and saying, "Hey, this is what this role means for you." So, I don't want to say it needs to be directive. I do want to say that you need to be able to articulate the value to somebody who's heading up essentially businesses and saying, "Here's what this role is going to drive for you at the end of the day." The very mature product ops end up having people that are strategic advisors too, a product leader. So, once you can show that this is what you'll also get as a result of me and this other person or me and this team doing this, it ends up being an easier conversation. What are a couple bullet points that are most effective to convince a product leader product op is going to make a big impact and benefit you and then just an ICPM who's like, "I don't want this person on my team"? What actually works there to get buy-in?…

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