Scott Belsky: belief

Transcript context

…Love that. Speaking of extraordinary, I thought it'd be cool to just give you a chance to talk about what you're doing at Adobe. What are some of the products that you're working on? What should folks know about potentially what's happening in Adobe they may not be aware of? Yeah. No. Thanks for asking. For us, I would say there's really three trends that are driving or three waves of transformation, I would say, that are driving the strategy right now for us. One is just that people are becoming more creatively confident. It's kind of wild that we're like most confident as five-year-olds creatively when we're drawing and our parents are like, "Oh my God, that's beautiful. That's amazing. Let's put it on the fridge." And then creative confidence kind of goes down from there for most adults, and that's really sad. And with generative AI and tools, we have something called the Adobe Express in market, and our generative AI offering is called Firefly. These types of tools make people feel more creatively confident right away. It's pretty amazing to see people that would never pick up a pen and draw or suddenly feeling confident. So I would say that's like wave number one. Wave number two that we talked about a little earlier is the fact that creative professionals can now explore 10X the surface area of possibility. These tools are making them so much more efficient. And some people are like, "Oh my gosh, creative pros are going to be replaced." No. No, no, no. They're not. They're just going to find 10X better solutions. They're going to have that capability to explore more possibilities. And that's what makes design great, is finding, exploring more surface area. And then, I would say the third wave that's fascinating to me is personalization. I think we talked about this a little bit, our apps will meet us where we are. I think that every marketing experience will be increasingly personalized for each of us. Every commerce experience, they'll know who we are. They'll just show us our shoe size and no one else's. These sorts of transformations will really change the entire world of commerce, and content, and media, and everything else. And Adobe has a big digital marketing business that is focused on enabling some of that. So those are factors of strategy that I would say are driving some of the new products we have under development. And now, it's all about let's talk more shit. I love that. You need a banner of that. It's been amazing to watch Adobe's rise over the last decade. It just felt like it was going nowhere. And all of a sudden, it's a juggernaut. And so, great work, Scott and everyone else involved. But with that, we've reached our very exciting lightning round. I've got six questions for you. We'll try to go through it pretty fast. Sound good?…

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