Ben Gilbert: belief

Transcript context

…The answer is yes. So I thought this lasted a year or two. I asked family members, I asked people who were like, yeah, I think that was a two- or three-year period. There was 79 days between when they released New Coke and when Coca-Cola Classic made its return. When they finally decide they got to bring it back, there’s a question of what do they call it, and what do they do with New Coke? Coke and their lawyers ultimately decide that if they keep New Coke on the market as the official Coke, and they call the old Coke Coca-Cola Classic, they can make an argument to all the bottlers, the Coca-Cola Classic is a new drink.…

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