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Amol Avasare: belief

5 Apr 2026 Lenny's Podcast Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare

“We're roughly maybe 40 people now. And so we are, I think, structured very much like a traditional growth team in that we have horizontals of growth platform and monetization who think about the sphere of growth across the entirety of our products.”

— Amol Avasare

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Everything needed to verify it.

Speaker
Amol Avasare
Attribution
Verified speaker
Claim type
belief
Recorded
5 Apr 2026
Publisher
Lenny's Podcast

Transcript context

…Cool. And I imagine that's one of the challenges is you have all these tools now, just which ones for me. By the way, the Chrome extension, I use it all the time. It's amazing. I want to drill a little bit further into the growth org. There's this whole meme on Twitter the other day of just like you have one growth marketer driving all growth at Anthropic and it's like, okay, that's crazy. How many growth people are there? What's the rough org structure of the growth team? We're roughly maybe 40 people now. And so we are, I think, structured very much like a traditional growth team in that we have horizontals of growth platform and monetization who think about the sphere of growth across the entirety of our products. And then we have more audience-focused growth pods. You can think about B2B growth, you can think about Claude Code growth, knowledge worker growth, API growth. So really these audiences to keep a narrow focus, which is the thing you have to do when you have so many different products. And then these horizontals that think about things across the board. And is it across a team of engineers, designers, PMs? What's the functions within this growth org?…

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