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Published · transcript-backed

Ben Gilbert: belief

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“I think the numbers are—it was a little bit after IPO in 1994—$23 million. They had 23 locations and they were doing $16 million a year in revenue.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…Yeah. So George and I never saw eye-to-eye, but it was clear that if we came to Boston in a significant way, we were going to impact his business. I think to his credit, he was willing to sell. So Coffee Connection was the first acquisition. We had to tread very lightly after the acquisition because of the loyalty, be careful with the name, solicit George’s help and advice. Also we needed him to validate for us what we were trying to do. Ultimately, it ended up being a very good strategy. I think the numbers are—it was a little bit after IPO in 1994—$23 million. They had 23 locations and they were doing $16 million a year in revenue. If you just look at the purchase— I think it was a one-time sale.…

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