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David Rosenthal: evaluation

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“In fact, there’s a story about how the first plant that Hershey expands to, their first second plant outside of Hershey, Pennsylvania, they can’t get it to work. They can’t get the chocolates to taste the same because they don’t exactly know how they get that specific sour note in the taste.”

— David Rosenthal

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Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
evaluation
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…Because you couldn’t learn it in America, that’s the other thing. Hershey is super secretive at this point in time. No one knows their formula. I think not only is Hershey super secretive. The sense I get, at least from Emperors of Chocolate, is they knew how to productionize their recipe, but they didn’t actually know the science of how it worked. They got there through trial and error. The sense I got is that the European chocolate manufacturers, probably Nestlé in particular, really knew what they were doing. Hershey, in an industrial sense, knew what they were doing, but nobody there really knew the science behind it. In fact, there’s a story about how the first plant that Hershey expands to, their first second plant outside of Hershey, Pennsylvania, they can’t get it to work. They can’t get the chocolates to taste the same because they don’t exactly know how they get that specific sour note in the taste. That’s so interesting.…

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