Ben Gilbert: belief

Transcript context

…I had said I thought there was none, but I want to hear your case for it. I think most of the time in pharma, there's none. But with Ozempic, I think there are two ways in which GLP-1s used for weight loss resemble consumer tech products. One is a tight feedback loop. When I start taking Lipitor, I don't physically notice anything about myself, despite the fact that something that is potentially very dangerous to me has become less dangerous with cholesterol. When I lose weight, I immediately notice. If I lose what, six pounds in the first month, there is a super tight feedback loop there. In the same way that Zynga created these feedback loops for mobile gaming, and that psychology has been used in all tech consumer products now to create these gratification loops, that totally exists with Ozempic. The second one is what I think is a network economy, you become a walking billboard. There's a little bit of taboo around saying, I'm taking Ozempic, but people know you lost weight. It has almost like a shareable Ozempic can go viral in a different way than most pharma describes going viral. I totally agree with you. I would push back a little bit in the classification. I don't think this is actually a network economy. I think this is just incredible word of mouth marketing, because I don't think other people actually get a benefit from you taking Ozempic, but literally you become a walking billboard. It is an obvious word of mouth marketing.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.