David Rosenthal: prediction

Transcript context

…I think they're very sure of that core, of the quality, of the content that they're building. That allows them to make those kinds of business bets because in the end, they know that the content is going to win, absolutely. A little bit like Netflix do, it's quality content, focused on subscriptions. Now they are going to the advertising. You can't have a forever strategy or be so dogmatic as to not to understand that markets change, strategies have to change at the time, but it was absolutely the right bet at the right time. I'm curious how much this was an explicit boardroom conversation. The Times has also made a very explicit bet on the scale of quality content. You could argue maybe Wall Street Journal, but other than maybe them, maybe The Post, maybe, nobody else has aggregated quality content at scale. Globally, people might think of the political stuff or the new stuff. The New York Times Company covers every vertical. Every geography has at least twice as many reporters employed as any other news organization in the world, I think. How much was that a discussion in the boardroom? There was absolutely a view of the management, and the board agreed. I have to be careful because it was a boardroom and it's confidential, et cetera, which is, if there's going to be a top global brand for quality news, that should be the New York Times. Why would it not be the New York Times? They're very clear eyed about that. They're quite determined to achieve that. I think they're doing a great job.…

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