David Rosenthal: evaluation

Transcript context

…It's very similar to the time when Bill Gates came on that gigantic screen to WWDC and addressed the group. This was marking the enemy, like Apple embracing the enemy. They had demonized Intel for so long and grouped them into the IBM Microsoft group of evil companies that did not represent the interest of Mac users and the creative professional in the future, and here they were basically signing a truce onstage. Yeah. This is directly related to the history of P.A. Semi and their interactions with Apple because P.A. Semi, it turns out, had actually been working with Apple for several months up before this announcement and they had no idea it was coming. So when Dan and the company, they were targeting the embedded market and low power devices and mobile, they weren’t actually thinking about smartphones because smartphones didn’t really exist yet. They were thinking about ultra-portable laptops. So they had been working with Apple behind the scenes trying to bid for the contract to be the main provider of chips for the next set of Macbooks. They were convinced that they were going to win this contract from Apple. This was going to be huge and make the company. Then WWDC rolls around, Steve goes on stage, makes this announcement they’re switching to Intel and apparently Dan and the company were just floored and completely furious because this blew up the deal that they were working on, that they thought was going to make the company. Wow.…

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