David Rosenthal: belief

Transcript context

…It’s like the Amazon leadership principles. Totally. It’s like, oh, that’s principle number five, freedom or, oh, that’s principle number three, mutuality, et cetera. I think how these started maybe even Back in England, Forrest started a document called the Mars Way, where he was codifying all this. After he retired and the business passed to his sons and the next generation, I think that’s when they adapted that document into the Mars principles. It’s really interesting. It’s worth going through them all. The first principle is quality. Forrest was completely obsessed with quality in every dimension, the ingredients that are going into the candy bars, the candy bars themselves, the wrappers, the shelf placement displays. He was way ahead of the curve on all this stuff. He knew that candy was an impulse purchase and the way the product actually looks, how it’s displayed, what the packaging is, what the placement is on the shelf in the retailer. How consistent it is.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.