Ben Gilbert: prediction

Transcript context

…I think the interesting thing on that playbook theme is that people who were operating, selling drugs, and porn all had a hard time operating in the existing system so I think it's less illicit use cases and it's more enabling something that wasn't possible for a group of people before. Those people are not able to transact in the existing system to the same extent that they were, something that's decentralized and a little bit more anonymous. I certainly think that piece is true, but I think the playbook theme is if you're enabling something that wasn't previously possible to a certain group of people, that's where you get your first adaption. Maybe market place building 101 is to find that passionate core niche and expand outward from there. I think maybe that's the kinder, gentler way of what happened here. Another playbook theme to me is there's something around the idea that there's all of these use cases that are internal to the network right now. They're still looking to find ways to influence the "real world" a little bit more, but I wonder if there's a playbook theme around how do you build up used cases that are internal to your network to get that initial activation energy before going out and taking over external use cases. Yeah, it leads me to another thing that I've been thinking a lot with Ethereum and crypto broadly, I set out this tweet the other way that was in this vain of jobs to be done that you were sort of talking about, Packy, which is what are examples of blockchain based applications that a, created a lot of value besides profit from speculations, b, would have a worst user experience if built on centralized technologies, and c, has a primary function that is not finance or currency. I got a lot of really good push back from a number of people including friend of the show Chad Whitman that were basically like why would you put c in there? Why does it have to have finance or currency not be a core part of it? Because what Web 3.0 is is bringing finance and currency in an integrated way to network software. It's like in the way that Web 2.0 is about bringing dynamically loaded data into your web pages. It's like asking what's a good example of a Web 2.0 app that doesn't use Ajax? The jobs to be done of all things on Web 3.0 on the crypto internet do involve a transfer of value between people. I think I'm coming around to the idea that I'm not going to see the next Spotify that is just straight up better than Spotify, but decentralized and because it's decentralized, it's like no we're going to see a version of Spotify that lets me transact directly with the artist. Transacting directly or something involving decentralized finance is actually the point of Web 3.0. I think DAOs are fascinating here as well. The big innovations and where most of the people are doing their work, it's not on the technology side but is on the incentive design, tokenomics, all of the things to help coordinate groups of people on the internet in ways that might otherwise either not be possible or build with so much friction. That comes back to the financial aspect, whether or not it's financial, the tokenization aspect where you at least have the status of owning a bunch of tokens or other things. I think the idea of making incentive design into the core of the product and letting the community design incentives for themselves is mind bendingly fascinating.…

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