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Published · transcript-backed

David Rosenthal: belief

10 Aug 2026 Acquired Disney: The Renaissance and the Empire

“Iron Man had come out. I think a couple of others. And had been hits, but nobody could see what Marvel would end up becoming under Disney.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
10 Aug 2026
Publisher
Acquired

Transcript context

…Which is the clearest example I've ever personally had of Claude being able to solve a problem in the moment using analysis from primary sources that we couldn't find anywhere else in the middle of a live recording day within minutes. So listeners, if you want to try out Fable now, or if you just want to learn more, go to claude.ai/acquired, and if you're inquiring for your team or for API use, just tell them that Ben and David sent you. All right, so David, Star Wars. Star Wars and Marvel. Well, Marvel is first. So in 2009, Disney acquired Marvel for $4 billion. This was like highly contrarian at the time. People thought, you're spending $4 billion for a comic book company? The Marvel movies had already started to come out. Iron Man had come out. I think a couple of others. And had been hits, but nobody could see what Marvel would end up becoming under Disney. Yeah, superhero movies were not obviously formulaically going to work. Like, there had been Batmans many years before, there had been Supermans many years before, there had recently been a Spider-Man, which actually was licensed to Sony. Before pursuing this strategy, Marvel actually licensed out their, their best characters to other—…

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