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Published · transcript-backed

Ben Gilbert: evaluation

29 Jan 2020 Acquired WhatsApp

“I remember this being the stupidest thing because you would pay for (I think) an extra $10 a month to get unlimited SMS.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
29 Jan 2020
Publisher
Acquired
Episode
WhatsApp

Transcript context

…I know, unbelievable. The other thing, though, yeah they can charge 99¢ for the app because the value prop to consumers is that unlike AIM and ICQ that are desktop, mobile messaging is truly an SMS replacement. SMS is super expensive even in the US. I remember this being the stupidest thing because you would pay for (I think) an extra $10 a month to get unlimited SMS. There were some era in 2007–2010 where you would pay by SMS and that was the dominant feature of phone plans. I think that’s how it mostly was internationally. But at least by 2010, AT&T and others had adopted this unlimited texting for a $10 add-on. Pay $120 a year for texting.…

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