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Published · transcript-backed

Guillermo Rauch: belief

13 Apr 2025 Lenny's Podcast Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js)

“We were demonstrating the error state, the success state, the slow stream state. So it really empowers product builders not only with technical skills, I think that does a disservice to the tool.”

— Guillermo Rauch

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Everything needed to verify it.

Speaker
Guillermo Rauch
Attribution
Verified speaker
Claim type
belief
Recorded
13 Apr 2025
Publisher
Lenny's Podcast

Transcript context

…Engineers. ... "Engineer, engineer, engineer." The counterpoint of that is that at Vercel had, we have 150 engineers that can write code and 600 total headcount. Now we have 600 engineers. Some of the best things that I've seen created with v0 have not come from our engineering team. They've come from the marketing team, they've come from the sales team, they've come from the product management team. The product management team is fascinating, because now they're actually building the product. So last night I saw how we've specced out in v0, think of it as like a live PRD, we've specced out how the new functionality for deploying a v0 to Vercel is going to work. The amount of detail that was contained in that v0, I mean, we're all just saying, "Well, just ship it. There's nothing else to discuss." It was animated, it was interactive. We were demonstrating the error state, the success state, the slow stream state. So it really empowers product builders not only with technical skills, I think that does a disservice to the tool. It empowers them to explore and augment their thinking with a lot of things that perhaps they wouldn't have considered otherwise, a lot of states of the product they wouldn't have considered otherwise. The name v0 implies the product is for prototypes for the first attempt at stuff. And that's definitely where all these tools are finding product market fit prototypes, PMs showing a thing working versus just design. Do you expect v0 and other tools to get to a place where you can build salesforce.com and scale it to billions of dollars? Do you-…

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