Michael Orthofer: evaluation

Transcript context

…If we take American citizens, who are not necessarily the people who read you, but at the margin, we could give them more nonfiction, we could give them more travel, we could give them more fiction, or we could actually give them more of some really good TV, which of those things are we rooting for them to do more of, at the margin? At the margin, I would think travel. I think really the experience of the foreign place would be the most benefit, because I think most people really don’t get that, don’t have that opportunity. I don’t think they need more TV. I think TV is pretty well covered in this country [laughs]. Everyone gets their fill or the proper — or probably more than the proper — dose. But I think fiction is up there. I think fiction is an important part of it as well. And it’s such an easy part to get to, as well, so I think people should take advantage of that. In that sense the marginal cost is relatively low, since you can just go to your local library, to the local bookstore, and you have such a wide selection. See, I’m actually inclined to give them the marginal dose of TV.…

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