Tobi Lütke: evaluation

Transcript context

…There's a couple quotes along these lines I've seen that describe the way you think about this stuff. "If most people are doing it a certain way, I, by default, don't want to do it that way. And if you want to do something world-class, you can't do it like everyone else." Yeah. I don't even think that's an opinion that I hold. I think that's actually... We are basically in axiom territory here. If you want to do something better than what exists, you have to do it differently. That does not make a statement about if it will be better in the end after you do it. It could also be worse. But you can't get something better done if you do the same thing. It's like axiomatically not possible to do. It's fails Archimedean logic, yet it's something... You would be amazed how many business plans are actually failing Archimedean logic in this way like, "Let's do a good version of this thing that we've already been doing and we will capture 1% of the market," and just like this stuff. It's like, "Trust me." I find it kind of cute. Is there an example that you can share of you approaching the problem this way? I imagine it's constantly happening. You also mentioned you're born this way. So I think it's hard for someone to just sit down, learn, think the way Tobi thinks, but I'd love to help people start to approach problems this way, so maybe an example might help.…

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