Stewart Butterfield: evaluation

Transcript context

…Image. It's not even text that you can copy because yes, it's an image. And they don't have the hours. They don't put the address or whatever and it's just like, "What?" For sure, whoever made this website for the restaurant owner and the restaurant owner themselves have definitely been in the position where they went to somebody else's restaurant website because they wanted to get the address or the opening hours or the phone number or whatever. So why does it end up like this and what should we call this? And whoever replied to the tweet, she said, "We should call it the owner's delusion," and I was like, "Oh my God. That's perfect." And I think that is incredibly powerful and what ends up with the result, like Apple naming whatever that feature is called Sleep, which it's too hard to understand what that can possibly mean. And that's why people anticipate, despite the fact that when they get to your website for the first time, their intent is absolutely the minimum number of micro points above the threshold required from them to actually take that action. You're like, "All right. Welcome to my website," and there's a bunch of BS and there's a bunch of stuff that doesn't make any sense and the buttons are inscrutable. And it's unclear what to do next because I think that my thing is so important and I don't recognize that you are at work and you were late this morning and you have to go to the bathroom and you're just a regular human being who has stuff going on, that you're concerned that your kid is a fuck-up and they're getting in trouble at school and stuff like that. They're not subjects who paid money to go to your play and are sitting in the audience and waiting for that curtain to go out. They're people who are going to bounce in a fraction of a second. And so everyone should always be conscious of the owner's solution. I love that. What's the solution? Is it have other people look at it and give you feedback?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.