Roger Martin: commitment

Transcript context

…So, it's like a value chain question. Where in the value chain are you going to play? Value chain. Yeah. Where in the value chain? That's exactly right. And everybody has value chain questions. They often complain, after the fact, like all the apps complain about what cut Apple is taking, but they made a choice, a value chain choice. We are going to design something that will appear on an iPhone, or an Android device, if it's that case, and then good luck to you. You can complain like crazy that they're taking so much of it, and this is unfair, and they've got to duopoly... Yeah, but you guys cooperated 100% in building that. 100%, never complained about it, until you wanted a bigger piece of the pie. That was a vertical stage, a value chain stage, that you chose, willingly. Nobody forced you to do it. And Apple's not playing ball, giving it back too easily.…

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