Ben Gilbert: evaluation

Transcript context

…But they release a product, it’s a great product, people love the iOS app, and more importantly, it has the ability to insert ads into the feed. And now, the age of the native ad and advertising into Facebook feed on mobile is born and kind of like a Phoenix rising from the ashes, it’s just incredible. So, they don’t turn on advertising in Q3. But Q4 of 2012, they do turn on advertising on mobile and they go from literally $0 to 23% of the entire ad revenue for the whole company comes in via mobile in Q4. Wow. Which is amazing because when you think about where they have transformed to today, they basically have cracked advertising on mobile. I mean, the newsfeed ad unit is like the best ad unit. I think that when we shifted to mobile, everybody tried to move their banners down to tiny little banners, and that didn’t work very well. Yeah. I remember like Millennial Media and iAd.…

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