Likes Instacart.

Transcript context

…Yup. Just speaking from personal experience, having used Amazon Fresh and Instacart and many of the other delivery services, we would use Instacart often just solely for Whole Foods to get the premium products from Whole Foods. That was the most compelling aspect of it for us. I love Instacart. I’ve been a user for a really long time and since it launched in Seattle, it’s awesome but, you know, you sort of have to wonder at this point they knew Amazon was going to be their competitor at the very outset. And today the news comes out. If you would have asked me a week ago how does Instacart compete against Amazon or the impending Amazon, then I would have said probably that the Whole Foods partnership was their greatest leverage point. I'm super curious now like do these partnerships, much like music streaming, like if Spotify were to get acquired then all of their rights negotiation that they did with the record labels would need to be renegotiated. Those all dissolve upon a liquidity event. I’m curious if the same sort of thing happens here or if Instacart can hold Whole Foods to their, you know, the contractual agreements that they agreed to. Yeah. I don’t think we know yet. The early indications seem to be that the deal that Instacart and Whole Foods had, I believe it’s looking like was it a four-year deal that they were one or two years into, and that it does have to be honored. But again, these are private agreements. We don’t know. So it will be very, very interesting to see. And even if it does have to be honored, you can bet that as soon as that deal expires, Amazon is not going to renew it.…

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